S6C1A6 What is database marketing?
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Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 6 What is database marketing? Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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