Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 5 What is customer loyalty? Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com