Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 3 What is customer profitability? Customer profitability is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com