Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 3 What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com