Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 5 What is discriminatory pricing? Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. Let's...

Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 4 What is price discount and allowances? Discount is the price differential that quotes the price so that the buyer pays much less than the quoted price. Discount is an allowance made to the buyers in consideration of...

Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 3 What is promotional pricing? Promotional pricing is a sales strategy in which brands temporarily reduce the price of a product or service to attract prospects and customers. Let's understand this marketing concept in more...