Welcome to another enlightening episode of Shift with Elena Agar, where we explore the beliefs and strategies driving successful leaders. Today, I'm thrilled to introduce our guest, Carl Cox, a distinguished leader who has steered seven organizations across four continents through dynamic change and growth. In this episode, Carl shares his insights on servant leadership, emphasizing the importance of making others better and the profound impact of serving others in both professional and personal realms. We'll discuss how building trust through value addition, embracing a solution-focused mindset, and turning fear into curiosity can lead to meaningful success and fulfillment. Join us as Carl recounts his own journey, from aspiring history teacher to CEO, highlighting the significance of taking risks and adapting to change. We'll dive into his captain strategy methodology for strategic planning, and discuss his two podcasts, "Measure Success" and "$4 Million Strategies," which aim to offer invaluable tips for CEOs and busy entrepreneurs. Elena and Carl will also touch on the challenges of running a business, the scarcity versus abundance mindset, and the ultimate definition of success—following one’s passion, fostering positive relationships, and making a difference in the world. Tune in for an episode packed with wisdom, practical advice, and inspiring stories that can elevate your leadership journey. Time Stamps: 00:00 Transition from tax practice to entrepreneurial coach. 05:56 Leadership involves team-first thinking and curiosity. 08:18 Embrace curiosity, foster trust, build diverse culture. 13:21 Building strong company culture takes years of consistency. 16:58 Servant leadership focuses on team and values. 19:37 Old study on leadership and best practices. 22:24 Difference between partner and employee is cash. Stress of running a business authentically portrayed. 25:28 Podcasts feature leaders discussing measuring personal/business success. 29:11 Business strategy: earnings, de-risking, value maximization. 33:27 Success comes from serving and helping others. 36:56 Building trust and giving creates personal fulfillment. 40:31 Favorite movie "Saving Private Ryan" inspires self-reflection. 41:30 Grateful for the insightful and vital conversation. Connect with Carl: https://40strategy.com/ Get his book: https://40strategy.com/book-2/ Connect on LinkedIn: https://www.linkedin.com/in/carljcox/ Follow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/ Instagram: https://www.instagram.com/elenaagaragimova/ Listen on: Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914 Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij --- Support this podcast: https://podcasters.spotify.com/pod/show/elenaagar/support