The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts. In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games  Tune in to learn more about: The challenges facing global tennis governance How digital solutions can break down organisational silos The LTA’s digital maturity and future direction Key takeaways for the sports industry We hope you enjoy this episode!   If you had a good time listening, please support us by: Subscribing – it just takes a click! Giving us a 5-star rating on your listening platform to help us spread the word. Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/). LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development. Hosted by Ausha. See ausha.co/privacy-policy for more information.