On April 23rd 2024 I wrote a post on Linked in, titled ‘I hate Daniel Priestley’. See https://www.linkedin.com/posts/philfraser_i-hate-daniel-priestley-im-sueing-activity-7185564354442854400-nVXA/. The post went viral! Off the back of it Daniel agreed to be a guest on the podcast. Before you start listening to this week’s episode make sure you have a pen and paper ready. Daniel Priestly delivers a masterclass in Entrepreneurship and business ownership, with tons and tons of brilliant ideas and advice. Note you can get Get 14 days for free and 20% off your first 3 months at ScoreApp via https://share.scoreapp.com/9aa33263. INTRODUCING DANIEL PRIESTLEY Daniel Priestley is the Founder of Dent Global and ScoreApp. he has founded multiple 7 & 8 figure ventures, been awarded Entrepreneur of the Year and is the author of six entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. He regularly speaks at conferences and have been a business coach to several fast growth (Inc5000) entrepreneurs and celebrities. EPISODE HIGHLIGHTS [00:03:30] Introducing Daniel Priestley [00:05:30] The number one thing all business owners need to decide [00:08:00] Introducing the CAOS Theory [00:11:00] How to build an audience [00:15:30] How to create, and the benefits of, a Wait List [00:21:30] The CAPSTONE Pitch structure [00:27:30] Can anyone be an entrepreneur? [00:32:00] What is a Key Person of Influence? [00:37:00] How to be a Key Person of Influence; using the 5 Ps [00:41:30] Your book should be a sales person or why you should your book away as a gift [00:45:00] What is a product eco-system? And why you should have one. Listen to live example. [00:53:30] How to create a scorecard campaign [00:59:30] Lifestyle businesses v performance businesses KEY TAKEAWAYS & BUSINESS LEARNINGS • Develop an audience then a product/offer • Entrepreneurship is sexy from a distance but up close its rough going • The door to success doesn’t have a handle; you have to kick the door down • The only way to get cut-through is the founder talking about the business • Use the 5Ps to raise your position as a Key Person of Influence • Assessment-based selling can be used in any business THE BEST MOMENTS “If you gave me millions of dollars to launch a business I’d leave it on the shelf” “People don’t want to do the stuff that’s not sexy” “I only build stuff if thousands of people want it” “People like people more than brands” VALUABLE RESOURCES FOR YOU Website: www.leedsbusinesspodcast.com LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/ Website: https://danielpriestley.com/ https://share.scoreapp.com/9aa33263 https://www.dent.global/ LinkedIn: https://www.linkedin.com/in/danielpriestley/ DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’ My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE. Your half of the deal has two simple steps; 1) Share this episode with just ONE person who you think will get value from it 2) Post a review of the show or give this episode a ’thumbs up’ YOU MAY ALSO LIKE https://leedsbusinesspodcast.com/podcast/rachel-woolford/...