Is funeral care 'making money from misery'? - Sarah Jones, Full Circle Funerals
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This week we speak to Sarah Jones, Founder of Full Circle Funerals. Sarah tells us all about the growth and the amazing sale of her first business, the post-sale emotions after you’ve sold, the launch, only 9 months later, of her second business and why she picked funeral industry. Plus, she tells us what it’s like to work with a brother. Could you work with YOUR sibling? There's also a great ‘how to’ on selecting your next business coach or mentor. INTRODUCING SARAH JONES Sarah Jones started her career as a medic and then owner and managed residential care home services for adults with learning difficulties and challenging behaviour. In 2016, she established Full Circle Funerals – a modern funeral directors informed by health and social care principles and focussed on making a challenging time easier. Full Circle Funerals has won several industry awards and was the first UK funeral director to become a certified B Corp. Sarah published her number one best-selling funeral arranging guide “Funerals Your Way” in 2019. EPISODE HIGHLIGHTS [00:00:00] The switch from medic to business owner [00:03:30] Growing the adult residential care business [00:04:30] The benefits of working with a sibling [00:06:30] The commercial side of adult supported living [00:09:00] Exiting the business [00:16:00] What it’s like emotionally, post-sale [00:20:00] Why chose funeral care? And the other options… [00:25:00] Launching a funeral care business [00:35:00] Franchising as a solution to reduce barriers to entry [00:42:00] The differences launching a second business [00:47:00] How to get the right type of support as a business owner 3 KEY TAKEAWAYS & BUSINESS LEARNINGS • The funeral industry has no real regulation • It is very difficult to articulate what 'good' is in funeral care • Franchising in funeral care is unusual 3 BEST MOMENTS “We either needed to go national, or stop” “I did some volunteering but I wasn’t very good at it” “I did two MBAs whilst I was growing the business” VALUABLE RESOURCES FOR YOU Website: www.leedsbusinesspodcast.com LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/ Website: https://fullcirclefunerals.co.uk/ LinkedIn: https://www.linkedin.com/in/sarah-jones-fullcirclefunerals/ Shout out tags: https://www.candidhr.co.uk/ https://www.mlaperformance.co.uk/ DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’ My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE. Your half of the deal has two simple steps; 1) Share this episode with just ONE person who you think will get value from it 2) Post a review of the show or give this episode a ’thumbs up’ YOU MAY ALSO LIKE https://leedsbusinesspodcast.com/podcast/daniel-priestley/ a href="https://leedsbusinesspodcast.com/podcast/jonathan-straight/" rel="noopener noreferrer"...
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