This week we speak to Steve Mcdermott, multi-award winning Presentation Mastery Coach. There is SOO MUCH learning in this episode, you’ll definitely need a pen and paper. From presentation skills and limiting self-belief to launching your own business and grasping opportunities. You can also win a free copy of Steve’s book. INTRODUCING STEVE McDERMOTT Steve has been a professional motivational speaker for 30 years. He is also a 3 times winner of European Motivational Speaker of the Year Award and a international best-selling author. Before starting his own company, for 15 years he was a Copy Writer and Creative Director of a highly successful Advertising Agency. He has won over twenty international and national awards for creativity and was particularly fond of writing radio commercials. He is founder of the Confident Club. A company that uses the vehicle of presentation training to enable people to dramatically increase their confidence and to become the best versions of themselves. EPISODE HIGHLIGHTS [00:00:00] Giving up a job and going solo [00:09:00] The importance of a ‘runway’ for a start up business [00:10:00] Developing the business [00:31:00] Food on the table v stick to your values [00:32:00] How to be a Complete and Utter F**k Up [00:40:00] Win a free copy of Steve’s book [00:43:00] What is the Confident Club? [00:53:28] How to change your beliefs 5 KEY TAKEAWAYS & BUSINESS LEARNINGS • Being totally naïve is a highly recommended start up strategy • Think ‘how can I model excellence?’ • It’s so important what you say no to • You have to have absolute clarity on your personal values • Beliefs control how you feel and how you behave 3 BEST MOMENTS “I built my whole business on the power of referral” “I’m only interested in ‘is it practical and does it work'?” “one of the most powerful sounds in the English language is somebody’s name” STEVE’S BOOK RECOMMENDATIONS; Steve's book - http://www.amazon.co.uk/dp/129234282X/ref=nosim?tag=lbp08b-21 How to Win Friends & Influence People by Dale Carnegie; http://www.amazon.co.uk/dp/0671027034/ref=nosim?tag=lbp08b-21 The 7 Habits Of Highly Effective People - Steven Covey; http://www.amazon.co.uk/dp/1471195201/ref=nosim?tag=lbp08b-21 Neuro-linguistic Programming For Dummies; http://www.amazon.co.uk/dp/1119106117/ref=nosim?tag=lbp08b-21 How to Develop a Brilliant Memory Week by Week; http://www.amazon.co.uk/dp/1780287909/ref=nosim?tag=lbp08b-21 VALUABLE RESOURCES FOR YOU Website: www.leedsbusinesspodcast.com LinkedIn: https://www.linkedin.com/company/leeds-business-podcast/ Website: www.confidentclub.com LinkedIn: a href="https://www.linkedin.com/in/stevemcdermott/" rel="noopener noreferrer"