This week's guest is Dan Murray of LeedsList.com Dan tells us about the step from freelancer to business owner with just a ‘back of a f*g packet business plan, how not being the same as other media owners causes problems, incoming growth pains and the benefits of the Chamber of Commerce and LeedsBID. The business surgery segment answers the question; "I need to up my business sales. How do I even start putting a marketing plan together?" For more information on our sponsors, YFM Equity Partners, please visit www.yfmep.com (and when you contact them tell them Phil from Leeds Business Podcast sent you!) INTRODUCING DAN MURRAY Starting his career in tech and then moving to marketing and media, Dan set out to create a new kind of media paradigm, not just another magazine or blog. You Platform are a performance marketing agency melded with its own media outlets that uses live insights to ideate successful strategies and optimise during execution, using art and science to create content that people find valuable, and even fun. EPISODE HIGHLIGHTS [00:02:00] Launching the business [00:07:30] Agency or media owner? And Leeds Lists [00:11:15] The launch of the business, and some ‘mis-steps’ [00:19:00] Client offerings and content styles (reword this) [00:22:00] LeedsBID and the Chamber of Commerce [00:28:00] Business growing pains [00:32:00] Business Surgery [00:35:00] Dan’s biggest current problem (problems with scaling) [00:39:00] How to…. VALUABLE RESOURCES FOR YOU Website: www.leedsbusinesspodcast.com LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/ Work with Phil - www.philfraser.co.uk Website: https://leeds-list.com/ LinkedIn: https://www.linkedin.com/in/danielmurray/ Shout out: https://tred.earth/ DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’ My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE. Your half of the deal has two simple steps; 1) Share this episode with just ONE person who you think will get value from it 2) Post a review of the show or give this episode a ’thumbs up’ YOU MAY ALSO LIKE https://leedsbusinesspodcast.com/podcast/tred/ https://leedsbusinesspodcast.com/podcast/anna-sutton/ https://leedsbusinesspodcast.com/podcast/the-square-ball/ https://leedsbusinesspodcast.com/podcast/phil-fraser/ ABOUT YOUR HOST Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit. As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He...