Even though banks have been going through digital transformation now for a decade or more there is obviously so much work still to be done. Big banks need help with this process, particularly when it comes to personalization as banks have historically provided products that were more in the one-size-fits-all category. My next guest on the Fintech One-on-One podcast is Amalia Avramov, she is the president of financial services at Amdocs. Now, Amdocs is a large global company that got its start in telecommunications but has expanded into financial services. I have been hearing their name around more and more so I wanted to get Amalia on the show to learn more. In this podcast you will learn: Amalia's long history at Amdocs.The core industries where Amdocs operates.Why they decided to expand into financial services.The services they provide for the banking industry.What banks are getting wrong in digital transformation.What successful personalization in banking looks like.Some examples of banks that Amdocs are working with today.What they working on with large banks around AI.The work Amalia is doing to promote diversity and inclusion.How the war in Israel is impacting Amdocs and their workers there.What is Amdocs' vision for the future of the bank experience. Connect with Amalia on LinkedIn Connect with Amdocs on LinkedIn Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes