There is a shift that is beginning to happen in financial services: using purchase history to provide more personalized offers from merchants. There is no richer data for advertisers than knowing how we actually spend our money. This is one of the reasons behind the huge growth of BNPL but today, there are some credit unions that are on the cutting edge of this trend.My next guest on the Fintech One-on-One podcast is David Metz, the CEO and Founder or Prizeout. His company started in the gami...