This week Jim Brattin, Content Producer at TBWA\Chiat\Day, explains what the heck a content producer does and the power of being one of the only people to have a constant presence throughout a project from concept and production to post and delivery. We talk about the fine line of bringing a team together while also being the bearer of bad news, and the importance of having a good relationship with the account team. We discuss the best ways to get the most bang for your buck in a budget, and how to think through solutions that makes all parties happy – even when you don’t know all the answers. He explains why a producer is only as good as his contacts and having a go-to person to do any type of job for any type of budget. Lastly, we reflect on the difficulties of transitioning roles within an agency and how to ask for help without looking like you didn’t know what you were doing.