Welcome to episode 5 of our ‘Getting Started’ series. This week host, Charlotte Newman, is joined by Josh Curties and Emma White, both partners at A4G, to discuss how to get new customers, including finding your Unique Selling Point (USP) and developing a Marketing strategy. Most business owners start a new business as a technician. You know you’re good at what you do so you set up a business, but how do you promote it? What is inbound, outbound and referral marketing? What is your USP and how can you use it to get new customers? How do you ensure you’re doing things to get the best return on investment? We delve into it all in this episode.  For further guidance on Marketing, head over to our website www.a4g-llp.co.uk or email [email protected] to enquire about how we can help you with your marketing.