70. ABM: The Next Frontier - Listen - Let’s talk ABM

70. ABM: The Next Frontier

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Nora operates at the heart of ABM - in the intersection between research and advising Forrester customers on ABM best practices and strategy. Before joining Forrester, Nora worked as a B2B Marketer, leading both demand generation and ABM initiatives. Her combined experience as both a practitioner and an analyst provides her with a unique perspective on the evolving landscape of B2B marketing and ABM. Watch this episode and learn: The current state of ABM How to achieve meaningful personalization What the future holds for ABM Why LTV should be your ABM North Star

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