The keys to human persuasion, a conversation with Nathalie Nahai Main topics/questions: We need to understand customers / employees, their context, situation, worries and motivations, for a good internal or external marketing. How do you see today’s context. As an expert in psychology, what role do you see in physical experiences (point of sale, events, brand experiences) in today’s mix of actions? Learnings from psychology for a better persuasion. Personalisation.