Red flags aren’t always glaringly obvious. Some of them are pretty subtle. You might have a gut feeling that something’s off, but you just can’t pinpoint it. Let’s talk about those times your gut will definitely be right: CONNECT WITH ME: IG: @LETSTALKCOPY Email: [email protected] --- Send in a voice message: https://anchor.fm/letstalkcopy/message

As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and other online communities. One of the most frequently posted topics is whether or not a new copywriter should work for free to gain experience, get testimonials, and build their portfolio. It’s a hot-button topic and the poster is absolutely flooded with emotionally driven responses one way or the other. Let's talk about it. CONNECT WITH...

So you’ve heard how great a freelance writing career can be. The control over your own schedule. The creative aspect. The location independence. Making decent money. It all sounds pretty good, right? The two writing skills in highest demand right now are copywriting and content writing. But what’s the difference? How do you know which one is right for you, and how do you even start? And what’s the difference between content writing and copywriting, anyway? Let’s jump in. CONNECT WITH...

So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan. Now it’s time for you to go scouting for copywriting clients. You know that you can use social media to get clients (because that’s where your target audience is spending their time!), but there’s a right way and a wrong way to go about doing it. So, how do you get copywriting clients through social media, and, more importantly, how do you do it...

If I had a dollar for every time someone thought I filed “copyrights,” I’d never have to write another word in my life. And as a copywriter, if you’ve ever tried to explain what you do for a living, you’ve probably had the same problem. But, people don’t know what they don’t know, right? And unless someone is in marketing or owns a business, you might not understand what copywriting IS or what a copywriter actually does all day. I mean seriously, I’ve tried to explain to my Mom about 1...

Today’s consumers have options. If they even THINK there’s a chance that your “limited time offer” is inauthentic, they’ll go elsewhere to get virtually exactly the same offer. So, how do you create real urgency with your offers? The kind that makes your audience actually take action and not feel super slimy and sold to? You do it by creating NATURAL URGENCY. Connect with me! INSTAGRAM: @LETSTALKCOPY EMAIL: [email protected] WEBSITE: LIZSLYMAN.COM --- Send in a voice message:...

Launching a podcast is one of the most effective ways to share your expertise with your audience and build your personal brand as a copywriter. And even if you’re used to staying silent and behind-the-scenes on your laptop and the thought of actually having to speak “publicly” feels a little daunting, stepping out of your comfort zone is totally worth it. Plus, it’s totally easy to start your copywriting podcast. Let’s break it down step-by-step. --- Send in a voice message:...

If creating your personal brand sounds like like a freakin’ labyrinth, I’m here to tell you: Don’t worry. It’s not. I mean, just because you exist, you already kind of have a personal brand. You just need to step into it and put that copywriter part of you center stage. Let’s talk about how you can create your personal brand as a copywriter and start packing your calendar full of clients who just can’t wait to work with you! CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL:...

If your copy is as bland as your grandma’s oatmeal, nobody’s going to exit your site with a packed shopping cart and a confirmation email. So, how do you write spicy-hot copy that your ideal customer can’t get enough of? Let’s talk about it. I’m going to give you six tips you can put into practice today. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: [email protected] WEBSITE: LIZSLYMAN.COM --- Send in a voice message: https://anchor.fm/letstalkcopy/message

Can a Copywriter Earn 6-Figures? Absolutely. And I’m Going to Show You How to Do It. One thing I’ve learned as an entrepreneur: It’s easier to build a 6-figure business than it is to land a 6-figure job. And even if you do manage to land a 6-figure job, chances are you don’t get the location independence and time independence that comes with having your own business. So really, becoming a copywriter and starting your own copywriting business is a win-win. If you’ve been thinking about...

Writer’s block isn’t limited to novelists. Even copywriters get mentally tongue-tied. You know that feeling when you have a giant client project due and you’re just staring at the screen with thoughts bouncing around your brain and no way to focus on the ones that will actually get your fingers typing? Yeah. It’s agonizing. The best way to get over the block is to prevent it in the first place. You can do this by training your brain to get into the “copywriting mindset.” And the coolest...

Having a copywriting mentor is like having your own personal secret weapon at the ready with guidance on building your portfolio, finding clients, managing clients and projects, scaling and growing your business, and providing feedback on your work. Basically, a copywriting mentor is like taking a zillion copywriting courses and copywriting business development courses in one, all with personalized support so that you’re as successful as possible. But, how does a copywriting mentor actually...

One of the most common questions I get from new copywriters is how to get your first copywriting client. Your first client is a HUGE milestone. Putting your skills into practice for the first time really shows you how much you’ve learned during your journey of learning copywriting. And if you’ve put in the time and effort to learn the core skills, you’re going to see how naturally it comes to you when you sit down to write your first paid piece. But, how do you get to that point? Let’s...

Way back when I started my copywriting journey, copywriting courses and resources online weren’t as prevalent, and I didn’t have any sort of formal business training. So, I went at it bootstrap style and figured it out as I went along. All I really knew is that I wanted to write for a living, I wanted to be able to work from ANYWHERE, and I wanted to have my own business. I knew I’d figure the rest out. And I did. But not after a TON of trial and error. So, today, I’m going to share with...

So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill up! Congratulations, your copywriting business is hitting its stride. But, are you prepared to maintain that momentum? If you’re hit with a wave of new clients, how sure are you that you can handle taking on the...

I don’t know what it is about copywriters, but a lot of us feel totally awkward asking for testimonials, even though testimonials are KEY to growing your copywriting business. Testimonials are fantastic social proof, getting other potential clients excited to work with you. So, it’s time to overcome that fear of awkwardness associated with asking for testimonials and start rackin’ ‘em’ up! CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: [email protected] WEBSITE: LIZSLYMAN.COM ---...

Did you know you could make money writing emails? Like, real money. Not just Oh, I splurged on Starbucks today money. I’m talking about going to Whole Foods and paying with CASH type of money (is Whole Foods still fancy?). Yes, it’s entirely possible to make 6-figures per year writing emails. In fact, there’s an entire subsect of copywriting that focuses on just writing emails. It’s called (wait for it)… Email copywriting. And it’s lucrative. CONNECT WITH ME! INSTAGRAM:...

If you found this podcast there’s a pretty big chance you’re on the verge of quitting your job and becoming a freelance copywriter. I get it. At my last 9-5 job, it was ALL I thought about on my commute there (and home). While a “conventional” job has its benefits, there’s NOTHING like the freedom that comes with running your own copywriting business. But, before you rage-quit your day job, you need to have a sustainable plan in place so that you can make the transition with no...

There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream copywriting courses. They all come to me with a similar problem: they’re not getting the clients they want, and they’re all sending cold pitches. I’m not one to come out and bash someone else’s copywriting course, but the problem is this: if you’ve taken a popular copywriting course, spent upwards of thousands of dollars, and you’re seeing minimal...

Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really want Google to like us. If you’re planning content for your clients or you’re an entrepreneur going the DIY route, understanding what Google is really looking for will help you scale the ranks of search engines this year. --- Send in a voice message:...

Work-from-home culture is becoming more popular, giving us introverts some semblance of relief from the constant office gossip and obligatory lunches with co-workers we don't even like. But, if you’re still bombarded with ZOOM calls, group texts, never-ending Slack messages, and group projects, chances are you’re just as zapped at the end of the day as you were when you had to work at the office. In fact, maybe moreso; afterall, your job has now invaded the place you’re supposed to be able...