Luxury brands are preparing to ride new waves of technology to enhance the customer experience. Irene-Marie Seelig, Co-founder and CEO of Anam XR, an LA-based technology start-up creating virtual immersive brand and e-commerce experiences, shares her expertise on what this new era means for customers and brands alike.   Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee.