Imagine the tagline for a new paint company "Paint your walls with rock instead of plastic." If that doesn't pique your interest I don't know what would. Meet Maya Crowne and Price Latimer, the entrepreneurs who conceived of a safe, plastic free interior house paint made from natural materials with minerals for pigmentation. It's a fascinating story about two women who never dreamed they would become paint manufacturers one day trying to change the way the world paints, one can at a time.