There is probably no group of people who will talk with more passion and expertise about trade-related aspects of the game of football than soccer enthusiasts within the WTO. In this first episode of "Trade Goals", we introduce a group of WTO pundits with deep knowledge in realms such as trade in goods, trade in services,  trade-related aspects of intellectual property and communications who talk about what football means to them, both personally and professionally. Throughout the podcast season, they will try to make sense of the global value chain of the beautiful game. Setting the scene are Michael Roberts, Roy Santana, Antonia Carzaniga, Wolf Meier-Ewert, Jana Borges, Markus Jelitto, and Una Flanagan.