Football fans' love of the game generates plenty of revenue. The major sources of income in football are merchandising, sponsoring and broadcasting rights. All of these rely on intellectual property (IP) rights. In this episode of the Trade Goals podcast, Wolf Meier-Ewert and Jana Borges cast light on how the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, also known as the TRIPS Agreement, enables players, clubs and football associations to monetize their IP through the sale of branded goods and broadcasting deals.