Description
The lawsuits, litigation and legal concerns on the buyer side prove two things about our industry. The landscape for buyer’s agents is shifting, and unlike the listings side, agents in that space are heavily misunderstood.
That doesn’t mean agents who work buyers are obsolete, you just have to differentiate yourself by proving the value you bring to the table.
How do we demonstrate our value? What do buyers care about? In this episode, I share strategies to showcase your value, and how to preserve and increase the buyer side of your business.
Buyers agents are important but they are misunderstood. -Greg Harrelson
Three Things You’ll Learn In This Episode
-Misunderstood but necessary
There’s a concern that buyer’s agents’ days are numbered, is that true?
-Bringing certainty to the transaction
How can we help buyers cut through the confusion?
-Simplify and save time
How do we shift how we communicate with buyers?
When it comes to online buyer leads, generating a list of potential clients is the easy part. There is no shortage of lead sources and platforms that collect names. The hard part is converting those leads.
Between bad or incomplete information and low response rates, there are many factors that...
Published 10/17/24
If you asked real estate agents what they spend the most money on, lead generation would be at the top of the list. The only problem is, when the conversion of those leads is low, it tanks our ROI and in turn, our profitability.
When agents struggle with conversion, they tend to blame the lack...
Published 10/10/24