On this episode of LID Radio Podcast, we're joined by Dan White to talk about his latest book, The Smart Advertising Book: How to deliver advertising that grows your brand About Dan White Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Soft Skills Book, The Smart Marketing Book and The Smart Branding Book (all published by LID). About The Smart Advertising Book The Smart Advertising Book presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.