This conversation delves far deeper than just Amazon tips. When Irina Balyurko approached me to be on the show, I was particularly interested to hear how she realized that climbing the corporate ladder was taking her in the opposite direction of how she wanted to live. She took the decision to leave her prestigious role as a VP and go travelling with her husband and at the time, 18 month old son. In this episode, we dig into into Irina’s story, how she evaluates risk, what it’s like travelling with a young son, and how to be stand out and be successful on Amazon. The worlds largest online retailer Amazon is a huge opportunity for anyone wanting to explore commerce and selling products online. Irina is now an e-commerce strategist who helps product-based brands launch and thrive on Amazon. Over her career, Irina has helped hundreds of brands generate millions of dollars in sales on Amazon, and achieve such results as, doubling sales in 3 months, and growing over 500% in sales in a year. We also discuss some of the challenges faced when wanting to climb the corporate ladder as a mother but also wanting to balance seeing her son and family. Amazon topics discussed: An introduction to Amazon Why Amazon is a large opportunity for anyone wanting to succeed online How to sell products on Amazon The different types of sales channels on Amazon How to get great reviews on Amazon Rapid Fire Questions: Most Recommended Book(s) You Are A Badass The 10x rule Essentialism Deep Work Favourite Podcasts Eventual Millionaire References Design Drop Email | Sign Up Here CATCH LIFE DESIGN DIARIES ON Website Instagram Facebook Please let us know what you think of the podcast! We'll read out some of your feedback in our later episodes! Lucy + Ross If you're keen to start a business, make a change, become an entrepreneur, travel the world, become a digital nomad or any of the above, this podcast is designed to help you! Each week we discuss topics such as: e-commerce, travel, starting a business, online, entrepreneurship, digital nomad, selling products, mindset, how to start, business, investing, startup. Years Of Collected and Applied Learnings from the likes of Tim Ferriss, GaryVee, Gary Vaynerchuk, Steven Bartlett, NPR, How I Built This, Joe Rogan, TED, Planet Money, Jocko, Property Podcast, Tony Robbins, Tai Lopez, Rob Moore, Aubery Marcus, Mark Manson, Simon Sinek, Robert Kiyosaki, Stephen Covey