Why luxury fragrance are so popular
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Description
We might be spending less on luxuries now, but perfume is the exception. Sales are surging in 2024 for big brands and independent makers alike. So, when times are tough, why are we still forking out for something sweet-smelling? And what do perfumes really do for our well-being and confidence?
Guest:
Dr James Hayes, research associate and olfactory expert at the UNSW Air Quality and Odour Laboratory
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