In this episode, I had the pleasure of sitting down with Matt Purcell. Matt is Australia's leading personal branding expert and the founder of KYU Media & Australia's only verbal self-defense program, social Kung Fu. Matt was born in a small town in South Korea called Cholla-Bukto to a young mother who was unable to raise him. As a child, Matt's life took an unexpected turn when his parents revealed that he and his sister were adopted. While this revelation didn't change the love and support he received from his adoptive family, it planted a seed of curiosity about his biological roots and added a layer of complexity to his childhood. Matt founded KYU Media which is an award-winning creative agency based in Sydney, Australia. They are the leading personal branding agency which helps brands and individual’s discover their brand identity. He is also the founder of Social Kung Fu, Australia’s number 1 verbal self-defense and confidence training for students. His mission is to impact 1 million students with this training against bullying, and dehumanisation and raise a generation to become more self-aware. In this episode: The identity criss Matt faced after discovering that he was adopted from South-Korea and how this impacted his life while growing upThe bullying that Matt faced while growing up due to being the only Asian kid in his school and how this was the pivotal moment that led him to creating Social Kung FuThe mental framework that Matt uses to live a life on his terms and only work on projects that he is passionate aboutThe personal branding framework that Matt & his team use to build the brands of some of Australia's most known household names.The importance of personal brand and why everyone should be building a personal brand in 2024 and beyond --- Follow Matt here👇 Instagram: https://www.instagram.com/mattpurcellofficial/?hl=en KYU Media: https://www.instagram.com/kyu.media/?hl=en Social Kung Fu: https://www.instagram.com/socialkungfu/?hl=en Follow the channel here👇 Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en TikTok: https://www.tiktok.com/@lifemoneyandlove Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q Follow me here👇 Instagram: https://www.instagram.com/dylanmullan TikTok: https://www.tiktok.com/@dylanmullan Twitter: https://twitter.com/dylanmullan Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇 https://join.viralbrandbuilder.com/ Hosted on Acast. See acast.com/privacy for more information.