In this episode I had the pleasure of sitting with the legends behind the wildly successful Hangover cure brand Bae Juice, Tim O'Sullivan & Liam Gostencnik. Tim and Liam stumbled upon a goldmine when they learned about the hangover-fighting properties of Korean pears while in Korea with their other co-founder, Sumin Do. They quickly realised the potential for a business and new they had to get it out to consumers. After four years of bootstrapping the brand and selling 2.5 million units, the pair have raised $500,000 to crack the US market alongside a distribution deal in Woolworths, Dan Murphys and BWS. Their mission of providing a natural hangover cure. Their journey is a testament to the power of innovation and perseverance in the world of entrepreneurship. In this episode: How Tim learned about the powers of the Korean Pear Juice on a chance trip to Korea.How they negotiated an exclusive partnership with the Korea's largest pear distributor before even launching the brand.The simple change in messaging that turned around the brands fortunes and SKY-ROCKETED sales!How going door to door at local IGA Supermarkets spring-boarded their retail success (they are now in over 3500 stores across Australia!)Why you're probably NOT DOING ENOUGH to get your brand off the ground and the honest advice that changed everything for them.The hilarious content marketing strategy the boys have used to make their brand go viral on social media and how you can steal their strategy.How they secured investment to take the brand international.What it's like to see Bae Juice pop up all over NYC.The exact strategy they use to get FREE PR coverage from a variety of different publications across ANY industry/niche.Why MERCHANDISING is their biggest and MOST EFFECTIVE marketing expense! --- Apply to be mentored by Dylan to start & scale your own E-commerce brand (limited spots available!)👇 https://calendly.com/viralbrandbuilder/applyformentorship Follow the channel here👇 Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en TikTok: https://www.tiktok.com/@lifemoneyandlove Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q Follow me here👇 Instagram: https://www.instagram.com/dylanmullan TikTok: https://www.tiktok.com/@dylanmullan Follow the boys here👇 Instagram: https://www.instagram.com/drinkbaejuice/ TikTok: https://www.tiktok.com/@drinkbaejuice Hosted on Acast. See acast.com/privacy for more information.