Anaita Sarkar is the powerhouse entrepreneur behind Hero Packaging, Australia’s leading sustainable packaging company. Anaita has an incredible story – she turned a simple idea to reduce plastic waste into a thriving multi-million dollar business that’s changing the world. We dive deep into how Anaita started Hero Packaging by solving a real-life problem she faced in her previous business, and how that spark led her to create a revolutionary product. She shares the ups and downs of building a business, the stress of running a fast-growing company, and how she bet everything on her vision to create a more sustainable future. You’ll hear about the moments that nearly broke her, the pressure of running a company with her husband, and how they pulled together to make Hero Packaging a success. You’ll also get practical tips on marketing, scaling a business, and how to stay ahead of the competition in a crowded market. In this episode: How Anaita started Hero Packaging - Anaita explains how her frustration with plastic waste led to the accidental creation of Hero Packaging.The first steps of building a sustainable brand - Anaita shares how she went from packing products on her kitchen table to making her first big sales online.The power of community and content - Anaita explains why showing up online and building a loyal following has been key to Hero Packaging's success.Overcoming early business challenges - Hear the story of how Anaita navigated financial stress, sleepless nights, and the pressure of building a business with her husband.The emotional toll of entrepreneurship - Learn how Anaita dealt with the anxiety, burnout, and self-doubt that comes with running a fast-growing company.Managing competition in a crowded market - Discover how Anaita stays ahead by focusing on brand over product and finding her secret sauce in content and community.Personal growth through business setbacks - Find out how Anaita turned business failures into powerful personal development moments and why she refuses to call herself a CEO.--- Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇 https://calendly.com/viralbrandbuilder/applyformentorship Follow the channel here👇 Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en TikTok: https://www.tiktok.com/@lifemoneyandlove Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q Follow me here👇 Instagram: https://www.instagram.com/dylanmullan TikTok: https://www.tiktok.com/@dylanmullan Follow Anaita here👇 Instagram: https://www.instagram.com/sellanythingonline/?hl=en TikTok: https://www.tiktok.com/@sellanythingonline?lang=en Hosted on Acast. See acast.com/privacy for more information.