Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. He’s fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Jesse is also a keynote speaker and the author of three bestselling books, and he owns seven yellow tuxedos! He discusses what inspired him to buy a baseball team, and how we can all put fans first and inject more fun into our businesses.