Lori Taylor is the Founder of REV Media Marketing, a direct marketing agency, and more recently, a pet nutrition business called TruPet. In this interview, we discuss Lori’s transition from working in the corporate world to starting her own business, how to conduct market research to validate a business idea before pursuing it, and how to use negative feedback to your advantage when building your business. For show notes and links to resources mentioned on this episode visit: www.lifestylebusinessmag.com/048 Subscribe to this podcast Leave a rating & review