It’s hard to get to the end-user. When you’re designing a lighting system for a space, wouldn’t it make sense to talk to the people who will be using that space, like a teacher in a classroom? Mark Olerud, a sales agent for Kore Controls, is always striving to find that path through the Architects, General Contractors, Lighting Designers, and Engineers. It’s not always easy but often you can save hours of meetings and work by just talking to the people who will be using the space. Mark started his career as a production electrician for a children’s show touring internationally. He also worked as a project manager and salesperson for an Architectural Woodworking company, created a retail division for a theatrical staging and rigging company, and worked 14 years as a Controls Specialist at Apex Lighting Solutions. He has spent the past 16 months working with his team at Kore Controls to provide not only sales support for the companies they represent, but also, design assistance to project design teams, technical assistance to electrical contractor partners, field service to ensure Title 24 compliance, and support to the end user to help ensure their project is successful.