This one covers a lot of ground. Avi Mor, Founder and CEO of Morlights, a design firm in Chicago, speaks his mind on interoperability, protocols, dimming, CAT5, Dali, specifications, and… elevators. Using elevators as an analogy, Avi would like to see open protocols for controlling luminaires allowing designers to replace fixtures rather than ripping out the controls system.  Founding Principal, Avraham “Avi” M. Mor has been practicing lighting design for over 20 years. After graduating from the University of Kansas with a BFA in Theater Design with an emphasis in Architectural and Theatrical Lighting Design, he moved back to his hometown of Chicago to further his craft. Avi has grown his business from a small operation with only a handful of clients to a bustling firm with projects of all sizes located around the nation. Connect with Avi: https://www.facebook.com/Avmister https://www.linkedin.com/in/avrahammor/ Morlights - https://www.facebook.com/Morlights/ https://www.instagram.com/morlightsdesign/ https://www.linkedin.com/company/morlights/ https://www.youtube.com/channel/UC94SRUUcmQ0cXSvCBk7mbpA Sponsor: mwConnect www.mwconnect.us