Moulaye Tabouré runs Anka, a platform for African retailers. The start up has over 7000 sellers from 47 African countries. They have buyers in over 170 countries. The company has now raised $6.2 million in its series A funding. This is a fascinating conversation about e-commerce strategies, consumer behaviour and what really drives sales. Hosted on Acast. See acast.com/privacy for more information.