Co-author of "No BS Direct Marketing for Non-Direct Marketers" with Dan Kennedy is here to share powerful marketing principles and real-life success stories. In this episode, we explore the 10 Commandments of direct marketing, the message-market-media triangle, and how to effectively follow up with your customers. We'll also discuss how small business owners can get a free copy of the book and use these tactics to improve their businesses. Stay tuned for actionable insights and strategies to elevate your marketing game!