Listen to this audiobook in full for free on http://hotaudiobook.com Title: Summary of Good to Great by Jim Collins: Why Some Companies Make the Leap...and Others Don't Author: FlashBooks Book Summaries Narrator: Dean Bokhari Format: Unabridged Length: 38 mins Language: English Release date: 07-12-17 Publisher: FlashBooks Book Summaries Ratings: 4.5 of 5 out of 17 votes Genres: Business, Leadership Publisher's Summary: This is a book summary of Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins Original book description: The Challenge Built to Last, the defining management study of the '90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least 15 years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in 15 years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The Findings The findings of the Good to Great study will surprise many listeners and shed light on virtually every area of management strategy and practice. The findings include: "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings?