It’s high time for an upgrade in snowsports brain protection, and today we’re thrilled to chat with the all round great guy, Rob Joseph, the founder of Anti Ordinary and creator of the Beenie helmet. 🏔️ Rob’s journey from medical engineering to revolutionizing helmet safety involved six years of trials, tears, and triumphs. Curious about the innovative technology behind this groundbreaking helmet? Tune in to hear how Rob developed the idea, the tech designs, the safety tests and how his company is committed to prioritizing the customer experience. https://antiordinary.co/