Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time. In this episode, we discuss how loyalty programs can help you get the right data and insights.   Next timeThe third and final part of this episode will help you get started with a loyalty program. We'll discuss the different types of loyalty programs, and the essential building blocks for creating a loyalty strategy that works for you.