Ready to level up your marketing game in a down economy? Join me as I chat with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School. We dive into her research on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits. This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...