#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign
Description
Send us a textJOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in “all things fabric and sewing,” it also carries a large assortment of crafts, arts and crafts, and seasonal decor for customers. The brand has learned that while trends may change over the years, in its industry, millions of people remain ha...
Send us a textIn our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for its innovative approach to loyalty solutions and data-driven customer engagement, Epsilon...
Published 11/19/24
Send us a textDesigning an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 local loyalty initiatives—raises the stakes even higher.Despite the daunting nature of the...
Published 11/18/24