Multiple frameworks and tools are designed to help us understand what to build, but somehow we still ship products that don’t gain traction. While we like to think we’re following the best practices, what actually happens in most teams is “Build, Ship, Build, Ship.”   The roadmap gets a lot of blame for this culture. Whether people think the roadmaps themselves are bad, or think they are good tools that are simply misunderstood or misused, it is pretty clear that there is something wrong with roadmaps.   In this talk, Bruce, the author of Product roadmaps relaunched, will tell us   - why we ship the wrong thing - what a roadmap is and is not - the 5 components of a good roadmap - how gain alignment on your roadmap.