Today’s guest is Jessica Rolph, cofounder and CEO of Lovevery, a subscription brand that sells early-childhood development play kits and solutions. To date, Jessica has raised over $132 million for Lovevery from top-tier investors, including, TCG, Google Ventures, Collaborative Fund, and the Chan Zuckerberg Initiative. Lovevery has 350,000+ active subscribers. It has been named one of Fast Company’s “World’s Most Innovative Companies" and has been recognized on TIME's list of "Best Inventions". Prior to Lovevery, Jessica was the cofounder and COO of Happy Family, helping to launch, build and lead Happy Family to its position as a top organic baby and toddler brand in the US. Happy Family was acquired by Group Danone in 2013 for about $300 million. Jessica also co-founded the Climate Collaborative , a non-profit organization helping companies in the natural products industry take meaningful steps to reverse climate change. She is an Aspen Institute Henry Crown Fellow and was awarded the Park Leadership Fellowship.  In this episode, we dive into: Jessica opens up about how she never thought of herself as an idea person when it came to starting a business How she found purpose in life and how she discovered a market for Happy Family and Lovevery How to find product market fit Why ugly prototypes are the way to go Exiting to Danone and dreaming about Lovevery Her fundraising experience and how she deals with rejection Delegation versus what to control as a leader