Today I'm covering a free consultation that I recently had with a previous colleague that has started her own business that provides services to the elderly. Her goal is to build awareness of her business in order to secure contracts with assisted living locations in her area as well as securing individual bookings. This one was near and dear to my heart, so I needed to provide a cost effective content marketing strategy. To watch and follow along, you can also visit our YouTube channel @collabtactics.