Today’s Luxury Voice is Siripakorn Cheawsamoot, Deputy Governor for Marketing Communications, Tourism Authority of Thailand (TAT). TAT promotes its country’s tourism with a clear vision for world-class excellence in the promotion of modern tourism marketing. Siripakorn has been with TAT for over 30 years and has been based at TAT offices in Thailand, Hong Kong and London. As Thailand borders reopen to international travel after over 18 months of the COVID-19 pandemic, TAT is committed to bringing travellers back to Thailand’s top tourist destination and transform the industry that is so important to the country’s economy. In this episode, Joanne and Siripakorn discuss Thailand’s tourism future, how to transform the industry, move upmarket to attract HNWI and how cryptocurrencies can play a role in the tourism economy.