Our LUXURY VOICE today is María Llinares, Tourism Councilor for Tourspain. Maria developed almost her entire professional career in the public and institutional communication sector. After working in the organization of the international news coverage of the President of the Spanish Government in the Secretary of State for Communication, she worked for five years in China and five in Russia, as head of communication for the Embassy of Spain. In September 2020 Maria returned to Beijing as Tourism Councilor, joining the Turespaña team. In this episode, Joanne and María discuss the current tourism situation in Spain, how to capture arrival growth from China post pandemic, what defines Spain as a luxury destination and how to increase the mix of luxury travelers from Spain.