In this episode, I am conversing with Bo Liang, Zhixing Lux Travel, Founder & Managing Director. As one of the most luxurious travel companies in China and a Virtuoso travel agency, Zhixing Lux Travel has always been committed to create unique travel itineraries since it was established. Equipped with decades of experience, Zhixing Lux carefully selects local partners, the world's top luxury hotel brands and world class-level expert guides to ensure that every journey has the best service and experience, making every minute of their traveller’s journey enjoyable. Their destinations include Antartica, Egypt, Turkey, Morocco and experiences like river cruises in Europe, holy city tours in Jerusalem, Myanmar cultural tour, hot springs in Japan, safaris and migration trips in Africa. Bo has been in the tourism industry since 1992 and served at various renowned travel companies such as Abercrombie & Kent. He was inspired to bring the luxury travel lifestyle to China and established Zhixing Lux. He has led the affluent Chinese to Africa more than 30 times, Antartica six times and travelled to over 60 iconic destinations in seven continents in the past eight years. Bo is truly passionate about travel and I will discuss his rise to building one of the most discerning travel agency in China and the appetite for travel of his exclusive clients during this period of travel restrictions.