Tamara is the founder and CEO of Mr & Mrs Smith, the boutique hotel booking specialists. An entrepreneur with a background in marketing and technology, she co-founded Mr & Mrs Smith with her husband James and has been responsible for evolving the company’s digital infrastructure ever since. As CTO she oversaw the pivot from publishing house to online travel agent, developing Mr & Mrs Smith’s in-house booking engine, proprietary availability-management systems and responsive global website. Today, Mr & Mrs Smith has more than 1.5 million members worldwide and Tamara and James have received MBEs for their services to the British travel industry. In 2018 Mr & Mrs Smith raised £6m through crowdfunding on Crowdcube – one of the fastest and highest raises seen on the platform to date.