Our LUXURY VOICE joining us today is Christian Malcher, Senior Vice President Commercial Operations, Design Hotels. Since 1993, Design Hotels have been crafting a portfolio which today includes 300+ privately owned and operated hotels that reflect the vision of independent hoteliers—or “Originals”—with a passion for culturally-rooted hospitality and cutting-edge design and architecture. From the pioneering boutique hotels of New York, Paris, and London, to the rising stars of Shanghai, Mexico City, and Nairobi, to remote mountaintops, hidden beaches, and off-the-beaten-path escapes. Christian Malcher has been with Design Hotels since 2007. As Senior Vice President Commercial Operations, he oversees Global Sales & Reservations, Business Development and Revenue & Distribution Technology. Prior to joining Design Hotels Christian worked in various sales & marketing positions for international hotel chains and individual luxury hotels. In this episode, Joanne and Christian talk about the meaning of design in hospitality and what a group like Design Hotels has been doing during this crisis and their interesting research on the future travellers.