How does a Chinese travel media strategize during the pandemic? with Jun Dong, Chief Editor, Voyage China
Description
Our LUXURY VOICE joining us today is Jun Dong, the Chief Editor of Voyage China, one of the well-recognized travel publications in China. Voyage was established in 2004 and now reaches passionate travelers and readers all over the country. Jun has been the heading the editorial team at Voyage for nine years and prior to Voyage she was with various lifestyle and travel publications. Jun and I will speak about adapting strategies at Voyage during the pandemic and how to keep their loyal readers excited about travel, the different digital channels and social media platforms in China and the importance of editorial content while keeping the consumer in mind.