Our LUXURY VOICE joining us today is Ashley Dudarenok. the founder of Alarice & ChoZan. Ashley is a China marketing expert, entrepreneur, bestselling author and vlogger. She was recognized as a LinkedIn Top Voice in Marketing and chosen as an Asia-Pacific Top 25 Innovator by the Holmes Report. She is the founder of a China-focused social media agency Alarice and China insights and digital training company ChoZan. Ashley runs the world’s #1 YouTube business vlog about the China market, consumers and social media at Ashley Talks. She is an author of 3 Amazon bestsellers about digital China. Ashley is an active supporter of women in business and is the creator of the self-development program FIRE. She is regularly featured in media such as BBC, SCMP, Forbes, WSJ and more. In this episode, Joanne and Ashley discuss China social media landscape and the best practices for the luxury sector to reach China’s luxury consumers.